The Problem

According to CalRecycle, one third of the 66 million tons of solid waste generated by Californians each year is packaging! For many products, packaging is certainly important, as it helps contain and preserve the product and protect it during the transport process. Even so, excessive packaging needs to be replaced with more lightweight, reusable packaging designs. Aside from being wasteful, packaging often ends up as litter, harming our environment and oceans.

Santa Monica Beach
On left: after storm drains were flushed by a major rain
On right: a normal day in Santa Monica


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