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San Joaquin Paint Grant |
California Paint Product Stewardship Project
 San Joaquin County was awarded a $400,000 17th Cycle Household Hazardous Waste (HHW) Grant grant from the CIWMB to develop a statewide paint product stewardship program in partnership with the City and County of San Francisco and the County of Tehama. CPSC is the primary contractor on this important statewide project.
The California Paint Stewardship Program will teach consumers how to buy the right amount of paint, properly store leftovers, and provide reuse and recycling options. For paint that cannot be reduced or reused, the project goal is to increase collection of unused paint for recycling and stimulate the recycled paint market. The ultimate goal of the project is to develop a product stewardship program in California that will eventually be handed over to the paint industry to manage and that can be replicated nationally.
Media coverage from this grant is listed below under Press.
    
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Project Objectives
Objective 1. Education on Paint Collection and Source Reduction
Educate consumers and retailers on source reduction measures and educate retailers on the legal, practical and operational issues associated with collection paint from the public.
1.1 Conduct 2 focus groups to test PPSI consumer education materials.
Deliverable: Focus Group Study
Two focus groups were conducted by Elliot Benson Market Research to study consumers' reactions to paint outreach materials. The results of the focus group were fascinating. The most eye-opening messages conveyed by the participants were:
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Consumers have very little time to read materials. Limit text, preferably to bullet points wherever possible.
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There is a huge disconnect between local government and individuals. Only one out of 20 participants made the connection that when something costs local government X amount, in reality, that means them - taxpayers and rate payers.
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Technology has changed the way we receive information. Only one participant out of 20 listened to the radio. None of the participants said they were likely to notice a newspaper ad. Instead, they suggested putting outreach information at the point of sale, in trade magazines and on home and garden television shows.
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Only one out of twenty participants knew where to find the local household hazardous waste facility.
1.2 Develop final educational materials for distribution to retailers and the public.
Deliverable: Retailer/Consumer Educational Materials
Outreach materials were created for this project to educate consumers on how to buy the right amount of paint and avoid waste. The materials include a poster to display at paint retail stores and a "take home" card for consumers to keep for future reference. The card includes a matrix and a formula to help consumers determine the right amount of paint to buy.
If you would like to reproduce these documents,
please contact us at info@calpsc.org |
18"x24" & 12"x16"
Be Paint Wise
Retail Poster |
5.5"x5.5"
Be Paint Wise
Consumer Take-Home Card |
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1.3 Distribute educational materials to 45 retailers in 3 participating Counties - San Joaquin, San Francisco and Tehama
1.4 Give 24 presentations to local governments, retailers, businesses, chambers, and other stakeholders (minimum 8 rural and 8 to businesses)
Deliverable: Presentations
1.5 Survey presentation participants.
Deliverable: Survey
Objective 2. Fostering Recycled Paint Procurement
Develop educational pieces, including model language integrating EPR and use of recycled-content and low-toxicity paint products into purchasing policies, and educate purchasers on the GS-43 Standard to foster recycled paint procurement.
2.1 Develop education pieces and model language integrating EPR and use of recycled content and low-toxicity paint products into purchasing policies, etc; explain Green Seal Standard (GS-43); and work with DGS to educate local governments about purchasing recycled and low-toxicity paint products from statewide contract.
Deliverable: Educational Pieces
2.2 Distribute education materials via presentations at 2 procurement conferences, listserves, web site, et. and provide technical assistance to local governments and give their input to DGS to make it easier to buy off the statewide contract.
Deliverable: Education Materials
2.3 Survey 10 presentation participants to determine if education will motivate them to buy recycled-content paint.
Objective 3. Recruiting New Paint Collection Sites
Ascertain and overcome barriers to collecting paint in retail settings, develop guidelines for establishing retail paint collection programs, and recruit new paint collection sites.
   
 
3.1 (SF) Conduct barrier study, including visiting and surveying 45 retail stores in 3 participating counties, to help determine interest in and perceived barriers to retail paint collection, and provide information to encourage carrying recycled paint for retail sale
Deliverable: Completed Barrier Study
3.2 (CPSC) Develop final guidelines to establishing successful paint collection sites for retailers & other potential recruits
Deliverable: Final Recruitment Packet Including Retailer Agreement
3.3 (CPSC) Meet with 30 potential collection sites in 3 participating counties and share guidelines (assume 6 hr/store with prep & travel)
Deliverable: Spreadsheet with All 30 Store Contacts
3.4 (CPSC) Develop and execute written agreements between jurisdictions and participating sites to begin pilot paint collection
Deliverable: Executed Store Agreements
3.5 (CPSC) Evaluate paint pilot projects and summarize findings in written evaluation
Deliverable: Evaluation and Findings Report
Objective 4. Increasing Paint Reuse
Maximize paint reuse by educating and recruiting new sites to implement paint reuse programs.
4.1 Develop summary fact sheet and outreach materials from the Guidance Manual for Reuse Programs developed by PPSI.
Deliverables: Summary Fact Sheet, Outreach Materials
 4.2 Determine target audience and disseminate reuse materials on CPSC web site, listserves, conferences, etc. to identify locations where reuse may be incorporated into paint collections.
4.3 Recruit a minimum of 3 locations where reuse will be added, and document activities for final report.
4.4 Survey 10 sites that were provided reuse materials but did not begin a reuse facility to determine barriers.
Deliverable: Survey
Objective 5. Paint Product Stewardship Program Roll-Out
Work closely with local governments, retailers, industry, and other stakeholders and provide technical and financial assistance to roll-out the Paint Product Stewardship Program statewide, and then hand it over to the paint industry.
5.1 Gather information on existing infrastructure, gaps, paint collection methods, and volumes collected to prepare for statewide program roll-out.
Deliverable: Data
Statewide Survey of HHW Programs: Paint Volumes, Costs and Program Cut Backs  —San Francisco Department of the Environment 12/09
The City of San Francisco gathered information from July to November of 2009 from local governments on paint disposal costs, amounts collected and current or planned reductions in service due to budget constraints to develop baseline cost, tonnage and service data.
5.2 Work with industry and PPSI on determining steps for California program roll-out.
5.3 Establish date and location of statewide workshop, develop agenda, prepare handouts and materials.
Deliverables: Agenda, Handouts and Materials
5.4 Contact speakers for statewide workshop
5.5 Invite participants from PPSI group, including government officials, retailers, producers, recyclers and other parties to join workshop.
5.6 Invite participants from California, including government officials, retailers, producers, recyclers, haulers and other parties to join workshop.
5.7 Facilitate conference calls to prepare for program roll-out and handover to industry.
5.8 Develop four press releases for statewide distribution; develop articles and model public service announcement in preparation of workshop.
Deliverables: Press Release, Articles, Model PSA
5.9 Hold statewide workshop; announce hotline number.
Deliverables: Workshop, Toll-Free Hotline Number
5.10 Provide ongoing technical support to local governments, retailers and others to implement paint take-back projects.
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Press and Media Coverage Related to This Grant
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—HHW Conference 11/4/09
